Bold and sculptural; strength meets poise in this dynamic portrait
A striking mid-action kick captures control, athleticism, and momentum.
Three athletes strike confident, coordinated poses: a bold expression of unity, power, and movement.
Bold and sculptural; strength meets poise in this dynamic portrait
A striking mid-action kick captures control, athleticism, and momentum.
Three athletes strike confident, coordinated poses: a bold expression of unity, power, and movement.

Sweaty Betty

TRADITIONAL DESIGN

Title: SWEATY BETTY

Production Company: JN

Photographer: JULIA KENNEDY

A high-energy stills campaign for Sweaty Betty, shot by photographer Julia Kennedy. The series showcases empowered female athletes in motion, celebrating strength, confidence, and individuality. Shot against minimal studio backdrops, the campaign blends vibrant styling with clean, expressive set design. Art direction focused on amplifying each subject’s personality while maintaining a sleek visual identity that reflects the Sweaty Betty brand.

See also Lucozade Sport and Jack Garratt for physical movement and expressive framing. For more set builds and practical design, visit TRADITIONAL DESIGN.