Mercedes-AMG
TRADITIONAL DESIGN
Title: MERCEDES AMG - FOCUS
Production Company: RANKIN
Director: RANKIN
A bold and cinematic commercial for Mercedes-AMG, directed by Rankin. This project combined location-based driving footage with stylised set builds shot at Leavesden, using light, shadow and contrast to reflect the energy and precision of the vehicle. The design focused on creating graphically composed, pared-back spaces that underscored the car’s performance and attitude.
Explore our full portfolio of crafted environments via TRADITIONAL DESIGN. See also Lenovo and COS for clean, graphic set design.
