Visual identity lockup for SumUp’s campaign, with hero talent and product integration across brand and digital.

SumUp

TRADITIONAL DESIGN

Title: SUMUP MECHANICS

Production Company: MINDSEYE

Director: THOMAS ORMONDE

A stylised garage workshop set built for SUMUP MECHANICS, combining nostalgic textures with playful graphic cues. Designed to reflect SumUp’s brand personality while keeping the space grounded and character-driven.

See more of our physical production work in TRADITIONAL DESIGN. See also Department for Education and Paddy Power for naturalistic, lived-in set designs.