José Mourinho delivers the humour in this tongue-in-cheek spot for Paddy Power, full of in-jokes and visual gags. Click to watch the full film.

PADDY POWER

TRADITIONAL DESIGN

Title: PADDY POWER - SPECIAL ONE

Production Company: ACADEMY

Director: PETER CATTANEO

A tongue-in-cheek campaign for Paddy Power, starring José Mourinho in a self-aware parody of his iconic football persona. Directed by Peter Cattaneo for Academy, the spot is loaded with playful set pieces, visual gags, and prop-driven in-jokes referencing Mourinho’s legendary career. From cleverly staged interiors to eccentric topiary, the art direction leans into the satire with confidence and detail.

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