OPTREX
TRADITIONAL DESIGN
Title: OPTREX - ALWAYS WITH YOU
Production Company: HUNKYDORY
Director: NICK JAY
Commercial production design for Optrex – Always With You, directed by Nick Jay for HunkyDory Films. The film features a warm, real-world environment reflecting relatable daily screen use. The concept centred around clarity and care, with layered visual cues representing screen-induced fatigue and moments of eye relief. Subtle scenic treatments, soft palettes, and compositional focus helped underscore the product’s gentle promise of support and protection.
View similar projects in our TRADITIONAL DESIGN showcase, such as More Than and Department for Education for casual, human-scale domestic design.
